So just finished a poster for the organisation This is Rubbish - you may know them for the feeding of the 5,000 they did in Trafalgar Square last year.
Anywho, this year the TiR team will be touring Wales, campaigning for a more efficient human-managed foodchain. Shocking facts I was given for the brief included:
● The UK's food system produces 20 million tonnes of edible waste annually and
emits 3 million tonnes of CO2 equivalent greenhouse gas.
● Over half of the food produced today is either lost, wasted or discarded as a
result of inefficiency in the human-managed food chain
● In the UK, 6.7 million tonnes per year of wasted food (purchased and edible food
which is discarded) amounts to a cost of £10.2 billion each year.
● Food waste costs British households anywhere between £250 to £400 a year.
● Every 1 tonne of food waste thrown away needlessly is responsible for 4.5
tonnes of CO2 equivalent emissions.
emits 3 million tonnes of CO2 equivalent greenhouse gas.
● Over half of the food produced today is either lost, wasted or discarded as a
result of inefficiency in the human-managed food chain
● In the UK, 6.7 million tonnes per year of wasted food (purchased and edible food
which is discarded) amounts to a cost of £10.2 billion each year.
● Food waste costs British households anywhere between £250 to £400 a year.
● Every 1 tonne of food waste thrown away needlessly is responsible for 4.5
tonnes of CO2 equivalent emissions.
YIKES.
For the poster I decided to draw all those yummy treats that we don't see enough of. I wanted to conjure up those taste-bud memories, making you think... "Oh I remember eating those. Fuck, they were sooo good."
And then the fact that all of these goodies (and trust me, I have years of experience of combing through supermarket skips to know) are thrown away by the ton.
TOP TIP: go to a Sainsbury's bin on either Monday, Wednesday or Saturday night, and I'll guarantee you at least 3 boxes of Mr. Kipling cakes (Bakewell Tarts seem to breed in those bins)
